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WhatConverts

WhatConverts

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ReviewAITools Score · 1400 reviews8.9

What is WhatConverts?

WhatConverts is a lead tracking and reporting software primarily designed for marketing agencies and their clients. It’s recognized for its ease of use and quality of support, making it a top choice among PPC and SEO professionals. The software’s main function is to capture all leads and marketing attribution for various conversion types, including calls, forms, and chats. This comprehensive approach allows users to have every lead from every marketing campaign in one place, simplifying the process of sorting, valuing, and qualifying leads.

WhatConverts also offers robust lead management features, automatically organizing leads for efficient handling. Its analytics and insights capabilities provide smart lead tracking reports with actionable insights, showing which marketing channels and keywords deliver the best leads. This feature is particularly beneficial for improving ROI in marketing efforts. The software is built for various roles and industries, offering a fast and simple setup with a 14-day free trial and dedicated support. WhatConverts positions itself as an essential tool for gaining marketing clarity and growing businesses through effective lead management and analysis.

Best for
Small BusinessMedium BusinessLarge Enterprise

Pricing

Starting at $30/month · Subscription

Features

57 features that make WhatConverts stand out.

  • Activity Tracking
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Reports
  • Data Import/Export
  • Event Triggered Actions
  • Keyword Tracking
  • KPI Monitoring
  • Performance Metrics
  • Real Time Data

WhatConverts alternatives

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Frequently asked questions

Is WhatConverts free to use?
WhatConverts does not include a free tier, but it offers a free trial so you can test it before committing.
How much does WhatConverts cost?
WhatConverts starts at $30/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does WhatConverts integrate with?
WhatConverts ships with an open API for custom integrations. The vendor also publishes connectors for common business systems on request.
Who is WhatConverts best suited for?
WhatConverts is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard WhatConverts?
Most teams are live on WhatConverts within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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