What is Vanillasoft?
VanillaSoft is a sales engagement platform that combines lead management CRM with an integrated auto dialer and multi-channel outreach capabilities. The platform uses proprietary Intellective Routing technology to automatically prioritize and push the best leads to sales agents in real time, eliminating manual list management and cherry-picking. VanillaSoft automates repetitive sales tasks including dialing, email sequences, SMS campaigns, and follow-up scheduling.
The platform offers preview, progressive, and multi-line parallel dialing modes with built-in VoIP and call recording. VanillaSoft includes deliverability features like SmartCaller Trust and SmartCaller ID to increase answer rates by displaying trusted caller information to prospects. The system imports leads automatically from web forms, CRM systems, and third-party sources, then filters and routes them based on customizable criteria including lead source, location, intent signals, and freshness.
VanillaSoft serves insurance sales teams, higher education fundraising programs, and outsourced sales organizations managing BDR and SDR operations. The platform includes reporting dashboards for tracking agent performance, campaign metrics, and compliance monitoring. VanillaSoft integrates with Salesforce, DocuSign, Vidyard, Gong, Chorus, Zapier, payment gateways, and meeting schedulers through its ecosystem of partner integrations.
Pricing
Starting at Custom · Subscription
Features
35 features that make Vanillasoft stand out.
- Lead Segmentation
- Contact Management
- Performance Metrics
- Campaign Analytics
- API
- Intellective Routing
- Queue-based lead prioritization
- Real-time lead scoring
- Progressive dialer
- Preview dialer
- Multi-line parallel dialer
- Enterprise VoIP
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Frequently asked questions
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About the authors

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy. This allows her to create campaigns that are not only visually appealing but also highly effective, a testament to her unique talent. Ana Maria Constantin’s affiliate manager experience is a testament to her dedication and growth. During this time, she improved her partnership developmen
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Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu
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