What is Thryv?
Thryv is an all-in-one small business software solution designed to streamline operations and enhance communication. It centralizes all communications, allowing businesses to see interactions from various channels in a unified inbox.
Thryv offers features such as a centralized inbox, TeamChat, phone and video calls, transcribed voicemail, and 24/7 support. Additionally, it provides tools for customer relationship management (CRM), appointment scheduling, estimate and invoice creation, and online review management.
For marketing needs, Thryv offers paid advertising campaigns, landing page templates, and analytics powered by AI.
Thryv positions itself as a comprehensive solution for small businesses, aiming to help them attract customers, manage daily tasks, and grow.
Pricing
Starting at Custom · Subscription
Plus
Professional
Features
145 features that make Thryv stand out.
- API
- Access Controls/Permissions
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Billing & Invoicing
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Management
- Client Management
- Client Portal
Pros & Cons
Pros
- Comprehensive Feature SetThryv is highly praised for offering many tools in one platform. Users appreciate that they can manage multiple aspects of their business—client communications, invoicing, marketing, and online scheduling—from a single dashboard. This consolidation reduces the need for multiple software subscriptions and simplifies workflows.
- User-Friendly InterfaceThryv is often recognized for its intuitive and easy-to-navigate interface. Users, especially those not particularly tech-savvy, find it simple to manage customer relationships, set appointments, and run marketing campaigns without a steep learning curve. The platform’s ease of use makes it accessible to small business owners with limited technical experience.
- Customer SupportThryv is known for its excellent customer support, which many users frequently mention in reviews. The platform offers dedicated account managers, phone support, and live chat options to help users troubleshoot problems and maximize their use of the software. This level of personalized support helps businesses feel more confident in using the platform.
- Automated Marketing ToolsUsers appreciate the built-in marketing automation tools, which include email and SMS campaigns. Thryv allows businesses to automate customer outreach efforts, from sending follow-up messages to generating promotional emails. This feature is particularly valued for helping small businesses stay engaged with their clients without dedicating significant time to manual marketing efforts.
- Online Reputation ManagementOne of Thryv’s standout features is its reputation management tools. The platform makes it easy for businesses to request and track client reviews, helping them improve their online presence. Users frequently praise this feature for its effectiveness in generating more customer reviews, which can lead to better brand credibility and visibility.
Cons
- Pricing for Small BusinessesWhile Thryv is designed for small to mid-sized businesses, some users have expressed concerns about pricing. Smaller businesses, in particular, have mentioned that the cost can be higher than other software solutions, especially for those who may not need all the features offered. Users with smaller budgets would appreciate more flexible pricing or tailored packages.
- Limited Customization OptionsSome users feel that Thryv’s customization options are somewhat limited. For example, while it provides tools for managing customer relationships and marketing, a few users have noted that they would like more control over customizing reports, forms, and workflows to better suit their business needs.
- Learning Curve for Advanced FeaturesWhile Thryv is generally easy to use, some users have mentioned a learning curve when it comes to the more advanced features, such as automating marketing campaigns or generating detailed reports. Mastering all of Thryv’s capabilities may require additional training or support for businesses with complex operational needs.
- Mobile App FunctionalityAlthough Thryv offers a mobile app, several users have commented that it lacks the full functionality of the desktop version. While the app allows basic tasks like scheduling and CRM management, some users feel it could be more robust and include features like detailed reporting or advanced marketing tools.
- Occasional Performance IssuesA few users have reported occasional performance issues, particularly with slow loading times or bugs when managing larger datasets. While these issues aren’t widespread, improving performance and reliability, especially during peak usage, would enhance the overall user experience.
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Frequently asked questions
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About the authors

Rashi Arora is currently working as a Project Manager at Aventra Group. Prior to this, she was a Product Owner at Broadcom. Rashi has gained expertise by managing renewals on Salesforce CPQ and improving the Renewal Admin Portal. Her strategic involvement in transitioning customer experiences from perpetual to SaaS models highlights her ability to modernize business operations. Rashi’s academic background from the prestigious International Institute of Information Technology Bangalore, coupled with her training from Product School, forms a strong foundation for her career. She effectively comb
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Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu
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