Brevo

VerifiedMay be outdated

by Brevo·Launched Email Marketing Software Landing Page Software Marketing Automation Software

ReviewAITools Score · 20987 reviews9.2

Visit Website See Pricing Read reviews ↓

What is Brevo?

Brevo, formerly known as Sendinblue, is an all-in-one marketing and communication platform designed to help businesses manage and automate their digital marketing efforts. The platform provides a wide range of tools, including email marketing, SMS campaigns, marketing automation, and CRM capabilities. Brevo is tailored for businesses of all sizes, offering a scalable solution that enables users to build and nurture customer relationships through personalized and targeted communications.

A key feature of Brevo is its intuitive drag-and-drop email editor, which allows users to create professional-looking emails without needing any coding skills. The platform also offers advanced segmentation and automation features, enabling businesses to send the right message to the right audience at the right time. Additionally, Brevo’s CRM functionality helps users manage customer data, track interactions, and improve the efficiency of their sales and marketing efforts.

The benefits of using Brevo include the ability to centralize all marketing activities in one platform, improved engagement through personalized messaging, and enhanced productivity with automation tools. It is particularly valuable for small to medium-sized businesses looking to streamline their marketing processes and drive growth through effective customer communication.

Overall, Brevo is a versatile and user-friendly solution for businesses aiming to enhance their digital marketing strategies.

Best for

StartUpsSmall BusinessMedium BusinessNon-profit Organization

Pricing

Starting at $9/month · Subscription

Brevo Free

Free

Brevo Starter

Brevo Business

Features

84 features that make Brevo stand out.

A/B Testing
Automated Email Responses
CAN SPAM Compliance
CRM
Campaign Management
Contact Database
Customer Segmentation
Customizable Templates
Drag & Drop
Drip Campaigns
Building and Personalizing Emails
Event Triggered Actions

Pros & Cons

Pros

User-Friendly InterfaceMany users appreciate Brevo’s intuitive and easy-to-navigate interface. The platform is designed with simplicity in mind, making it accessible even to those who are new to email marketing. Users have mentioned that the dashboard is well-organized, allowing them to manage campaigns without feeling overwhelmed.
Comprehensive Feature SetBrevo offers a wide range of features that cater to different aspects of digital marketing. Users commend the platform for its robust email marketing capabilities, including advanced segmentation, automation workflows, and A/B testing. The addition of SMS marketing and CRM features adds significant value, allowing businesses to manage multiple aspects of their marketing strategy from one platform.
Affordable PricingBrevo’s pricing structure is often highlighted as one of its strongest points. Many users find the platform to be competitively priced, especially considering the breadth of features it offers. The availability of a free plan with generous limits is particularly appreciated by small businesses and startups.
Reliable Email DeliverabilityUsers consistently praise Brevo for its strong email deliverability rates. The platform’s ability to get emails into the inbox rather than the spam folder is a critical factor for businesses that rely heavily on email marketing. Brevo’s deliverability tools, including domain authentication and spam testing, contribute to this reliability.
Customer SupportBrevo’s customer support receives positive feedback for being responsive and helpful. Users have noted that the support team is knowledgeable and quick to assist with any issues that arise, whether through live chat, email, or phone support. This level of support is crucial for businesses that rely on the platform for their marketing efforts.

Cons

Learning Curve for Advanced FeaturesWhile the basic features are easy to use, some users find that the more advanced tools, such as automation workflows and CRM integration, come with a steeper learning curve. They suggest that more in-depth tutorials or better onboarding processes could help users get up to speed faster.
Customization LimitationsSome users have pointed out that while Brevo offers a range of templates and design options, the customization capabilities are somewhat limited. They would like to see more flexibility in designing email templates and creating custom automation workflows to better suit their specific needs.
Occasional GlitchesA few users have reported experiencing occasional technical issues, such as glitches with the email editor or delays in campaign sending. While these issues are not widespread, they can be frustrating for users who expect seamless operation, especially when handling time-sensitive campaigns.
Complexity of Pricing StructureAlthough Brevo’s pricing is generally seen as affordable, some users find the pricing tiers and add-ons to be a bit confusing. There have been suggestions for a clearer, more straightforward pricing model that makes it easier for businesses to understand what they’re paying for.
Limited Integration OptionsWhile Brevo does integrate with several popular platforms, some users feel that the integration options are not as extensive as those offered by competitors. Businesses that rely on a variety of tools for their marketing and sales efforts would appreciate more seamless integrations with third-party applications.

Brevo alternatives

Tools buyers consider alongside Brevo.

Frequently asked questions

Is Brevo free to use?

Brevo does not include a free tier, but it offers a free trial so you can test it before committing.

How much does Brevo cost?

Brevo starts at $9/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.

What does Brevo integrate with?

Brevo integrates with popular tools such as WooCommerce, Elementor, Shopify, Adobe Commerce, BigCommerce, plus an open API for custom workflows.

Who is Brevo best suited for?

Brevo is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.

How long does it take to onboard Brevo?

Most teams are live on Brevo within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

About the authors

Ana Maria StanciucEditor

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu

LinkedIn ↗

Ana Maria ConstantinWriter

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy. This allows her to create campaigns that are not only visually appealing but also highly effective, a testament to her unique talent. Ana Maria Constantin’s affiliate manager experience is a testament to her dedication and growth. During this time, she improved her partnership developmen

LinkedIn ↗

Browse related categories

Other directories where this product (and its competitors) live.

See all categories →

Email Marketing Software

Businesses use this software to send marketing emails to customers to promote new products or services. It allows you to send many different kinds of material, such as approvals and notifications, promotional emails for special events, newsletters, and advertisements, making it an efficient approach for increasing brand recognition. Showing your potential customers the appropriate material can inspire them to move up the sales funnel and become actual customers.

Landing Page Software

Marketing Automation Software

Not only can you improve the workflow of your team, but you also gain time and energy to focus on the business. Or other tasks that need your attention. Marketing Automation software is designed to help marketers or businesses attract more customers. Additionally, you can improve marketing efficiency and analyze lead behavior.

Influencer Marketing Software

Influencer marketing software is a tool designed to help businesses manage and optimize their relationships with influencers to drive brand awareness and increase engagement. This software streamlines the entire process of influencer marketing, from identifying and contacting potential influencers to managing campaigns and analyzing their impact. It allows companies to find influencers that align with their brand, track performance metrics, and ensure that campaigns are meeting their objectives.

Restaurant Management Software

An all-in-one solution as a restaurant management system can assist streamline and automate a restaurant’s operations. Integrating many tools and services into a single platform makes managing everything easier for owners.

Utility Software

We want to cover those system programs that provide your computer with effective management when discussing system utility software. People and most businesses use it to ensure the good functionality of their technological equipment, such as computers. Thanks to the utility programs, computer systems run smoothly.