Propensity
VerifiedMay be outdatedWhat is Propensity?
Propensity is an account-based marketing (ABM) platform focused on contact-level attribution. Unlike traditional ABM tools that only highlight accounts, it identifies specific buyers engaging with campaigns and content. By providing double-verified contact data and real-time intent signals, the platform helps marketing and sales teams target the right people, run omnichannel campaigns, and directly connect activity to revenue outcomes.
The platform supports campaign execution across more than 20 channels, including LinkedIn, Meta, programmatic display, email, and direct mail. All engagement data is synced to connected CRMs such as Salesforce and HubSpot, giving sales and revenue teams access to detailed buyer activity without leaving their existing systems. This enables personalized outreach and accelerates pipeline development.
Propensity is built for B2B organizations at different stages of ABM maturity, from startups to enterprise teams. Marketing teams use it to build precise audiences and measure revenue impact, while sales teams gain verified contacts and engagement visibility. Revenue operations leaders benefit from a single source of truth, aligning go-to-market teams around accurate data and repeatable revenue processes.
Pricing
Starting at $1000/month · Subscription · Free tier available
Features
47 features that make Propensity stand out.
- Contact Database
- Audience Targeting
- Lead Segmentation
- Campaign Management
- Personalization
- Email Campaign Management
- Social Promotion
- Social Media Integration
- Lead Engagement
- Website Visitor Tracking
- Sales Analytics
- Pipeline Management
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Frequently asked questions
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