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What is Perpetua?

Perpetua is a comprehensive eCommerce and marketing automation software that provides growth infrastructure for businesses looking to scale their operations on various marketplaces, including Amazon, Walmart, and Instacart. With Perpetua, users gain access to retail media execution and intelligence tools, enabling them to drive profitable growth and maximize sales.

The software offers a single platform that combines all the necessary tools for eCommerce advertising optimization. It includes features such as marketplace advertising optimization, display advertising, video advertising, and market intelligence reporting.

Its automated campaign creation, execution, and optimization save time and money by aligning with strategic objectives, such as growth, profitability, brand defense, and awareness. The platform offers smart recommendations, contextual bidding algorithms, and superhuman precision to maximize the efficiency of ad spend and drive profitable market share growth.

Best for
FreelancersSmall BusinessMedium BusinessLarge Enterprise

Pricing

Starting at $250/month · Subscription

Features

27 features that make Perpetua stand out.

  • Activity Dashboard
  • Customization
  • Drag & Drop
  • Reporting / Analytics
  • AB Testing
  • Account Alerts
  • Advertising Management
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Task Management

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Frequently asked questions

Is Perpetua free to use?
Perpetua does not currently offer a free tier or free trial. Pricing starts at $250 and depends on the plan you choose.
How much does Perpetua cost?
Perpetua starts at $250/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Perpetua integrate with?
Perpetua ships with an open API for custom integrations. The vendor also publishes connectors for common business systems on request.
Who is Perpetua best suited for?
Perpetua is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Perpetua?
Most teams are live on Perpetua within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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