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What is Pastel?

Pastel is a cloud-based SaaS tool that helps designers and developers collect feedback on their work. Reviewing and approving marketing collateral like live websites, images, and PDFs is as easy as leaving a sticky note on a meeting board.

It works using canvases of your live assets that can be shared via links with anyone, regardless of their device. Team members, clients, or managers can open the link and write feedback comments, include pictures, and more.

Next, the CMS tool retains all the feedback within one place, including tagged browser metadata.

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Pricing

Starting at $29/month · Subscription

Features

16 features that make Pastel stand out.

  • Data Capture and Transfer
  • WYSIWYG Editor
  • Rich Text Editor
  • Change Management
  • Approval Process Control
  • Access Controls/Permissions
  • Collaboration Tools
  • Commenting/Notes
  • Data Import/Export
  • Feedback Management
  • HTML5 Technology
  • Real-Time Notifications

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Tools buyers consider alongside Pastel.

Frequently asked questions

Is Pastel free to use?
Pastel does not currently offer a free tier or free trial. Pricing starts at $29 and depends on the plan you choose.
How much does Pastel cost?
Pastel starts at $29/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Pastel integrate with?
Pastel ships with an open API for custom integrations. The vendor also publishes connectors for common business systems on request.
Who is Pastel best suited for?
Pastel is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Pastel?
Most teams are live on Pastel within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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