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Optimizely

Optimizely

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by Optimizely·Launched Content Marketing Software
ReviewAITools Score · 1190 reviews9.2

What is Optimizely?

Optimizely is a comprehensive software solution designed to facilitate the creation of exceptional digital experiences grounded in data-driven decisions, continuous experimentation, and constant innovation. The platform offers a range of products that empower businesses to orchestrate content through a simplified content marketing and publication process, enabling them to plan, create, and publish attention-grabbing content all in one place.

Furthermore, Optimizely encourages users to experiment and optimize experiences continuously, fostering a culture of learning and adaptation. It also provides tools for personalized e-commerce experiences aimed at maximizing profits. The platform integrates seamlessly with popular apps and tools, including Google Analytics and Microsoft 365, enhancing its functionality and ease of use.

Whether you are a digital leader seeking measurable ROI, a creator aiming to produce standout content, an optimizer focused on enhancing business performance, or a developer looking for speed and safety in product development, the software offers solutions tailored to meet your needs. It is a trusted choice for over 9,000 leading companies globally, emphasizing its reliability and effectiveness in enhancing digital experiences, content management, experimentation, and commerce.

Best for
Small BusinessMedium BusinessLarge Enterprise

Pricing

Starting at Custom · Subscription

Features

24 features that make Optimizely stand out.

  • Campaign Management
  • Collaboration Tools
  • Content Creation Workflow
  • Content Management
  • Conversion Tracking
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Publish Scheduling
  • Reporting & Analytics
  • Workflow Management
  • Content orchestration

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Frequently asked questions

Is Optimizely free to use?
Optimizely does not currently offer a free tier or free trial. Pricing starts at Custom and depends on the plan you choose.
How much does Optimizely cost?
Optimizely uses custom pricing tailored to each organisation. Contact their sales team for a quote based on your team size, modules and contract length.
What does Optimizely integrate with?
Optimizely integrates with popular tools such as Privy, Bynder, Sprout Social, Figma, Adobe Creative Cloud, plus an open API for custom workflows.
Who is Optimizely best suited for?
Optimizely is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Optimizely?
Most teams are live on Optimizely within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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