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What is Mouseflow?

Mouseflow is a comprehensive behavior analytics platform designed to optimize website experiences and drive conversions. It provides valuable insights that traditional analytics tools cannot offer by allowing you to watch recorded sessions of your website visitors, create six types of heatmaps for all your pages, set up funnels to track visitor drop-off points, utilize form analytics to enhance lead generation, and launch feedback campaigns to gather valuable user insights.

Mouseflow is trusted by UX professionals, product managers, digital marketers, startups, small businesses, and enterprises seeking to improve their website performance and increase conversions. With features such as session recording, automatic heatmap generation, advanced filtering options, and friction score analysis, Mouseflow empowers businesses to make data-driven decisions and optimize their online presence.

It offers full compliance with data protection regulations, integrates with various platforms, and provides cross-functional value by enabling collaboration across marketing, analytics, product, and design teams.

Mouseflow helps businesses uncover hidden user insights and improve their website’s user experience for better conversions.

Best for
StartUpsFreelancersSmall BusinessMedium BusinessLarge Enterprise

Pricing

Starting at $39/month · Subscription · Free tier available

Features

82 features that make Mouseflow stand out.

  • Campaign Tracking
  • Conversions
  • Custom Event Tracking
  • Audience Insights
  • Custom Reports and Dashboards
  • Engagement
  • Entry and Exit Pages
  • Funnels
  • Goal Setting/Tracking
  • Multiple-site Management
  • Segmentation
  • Sessions - Digital Analytics

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Frequently asked questions

Is Mouseflow free to use?
Yes, Mouseflow offers a free version with core features. You can upgrade to a paid plan when you need more capacity or advanced functionality.
How much does Mouseflow cost?
Mouseflow starts at $39/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Mouseflow integrate with?
Mouseflow ships with an open API for custom integrations. The vendor also publishes connectors for common business systems on request.
Who is Mouseflow best suited for?
Mouseflow is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Mouseflow?
Most teams are live on Mouseflow within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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