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What is Motive?

Motive, formerly known as KeepTruckin, offers an AI-powered, all-in-one fleet management solution that stands out for its comprehensive tracking and operational capabilities.

Motive’s platform is designed to streamline fleet operations through its integrated approach. Its award-winning hardware and best-in-class service ensures a seamless experience from user onboarding to training and deployment.

Motive’s software is not only easy to deploy and customize but also caters to larger fleets with unique customization needs or requirements for integration with other systems.

This scalability and flexibility make Motive a go-to solution for businesses looking to optimize their fleet operations, enhance safety, and improve efficiency across the board.

Best for
Small BusinessMedium BusinessLarge Enterprise

Pricing

Starting at Custom · Subscription · Free tier available

Features

117 features that make Motive stand out.

  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Asset Tracking
  • Automated Scheduling
  • Billing & Invoicing
  • Compliance Management
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports

Pros & Cons

Pros

  • User-Friendly and Easy SetupUsers appreciate that Motive is straightforward to subscribe to, deploy, and use. The platform’s mobile and desktop apps are aesthetically pleasing and uncluttered.
  • Positive Driver ExperiencesDrivers have reported positive experiences with Motive, finding it reliable and helpful for compliance and legal requirements.
  • Responsive Customer SupportWhen users need assistance, Motive’s 24/7 support (via phone and chat) has been helpful in understanding the product and resolving issues.
  • Robust Reporting and AnalyticsUsers appreciate Motive’s comprehensive reporting features. It provides insights into driver behavior, fuel efficiency, and vehicle maintenance, aiding in better decision-making.
  • Customizable AlertsMotive allows users to set up custom alerts for various events, such as speeding, idling, or maintenance reminders. This flexibility enhances safety and operational efficiency.
  • Integration CapabilitiesMotive seamlessly integrates with other fleet management systems, telematics devices, and third-party applications. This interoperability streamlines data flow and enhances overall functionality.

Cons

  • Customer Service ChallengesSome users have faced difficulties with customer service, including long wait times on hold or delayed responses via chat.
  • Account Suspension IssuesA few users encountered challenges when trying to suspend their accounts due to truck or medical reasons. In some cases, account suspension requests were not accommodated.
  • Limited Mobile App FeaturesSome users find the mobile app lacking certain features compared to the web version. Enhancements to the app’s functionality would be beneficial.
  • Occasional GPS InaccuraciesA few users have reported instances of inaccurate GPS tracking, leading to discrepancies in route mapping and location data. Improving GPS precision is essential.

Motive alternatives

Tools buyers consider alongside Motive.

Frequently asked questions

Is Motive free to use?
Yes, Motive offers a free version with core features. You can upgrade to a paid plan when you need more capacity or advanced functionality.
How much does Motive cost?
Motive uses custom pricing tailored to each organisation. Contact their sales team for a quote based on your team size, modules and contract length.
What does Motive integrate with?
Motive integrates with popular tools such as Adobe Marketo Engage, UpKeep, plus an open API for custom workflows.
Who is Motive best suited for?
Motive is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Motive?
Most teams are live on Motive within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

About the authors

Nitish Singh
Nitish SinghWriter

Nitish Singh is a C1 Advanced (CEFR) certified tech writer whose expertise has made technology more accessible to over a million users worldwide. With a strong background in Computer Applications, Nitish excels in demystifying complex tech subjects, making him a sought-after voice for B2B. Over the past seven years, he has contributed to significant publications specializing in various topics. Nitish’s ability to translate intricate tech concepts into clear, understandable content has benefited both knowledgeable and novice audiences alike. He creates e-books, long-form articles, software revi

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Ana Maria Stanciuc
Ana Maria StanciucEditor

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu

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