Meltwater
VerifiedMay be outdatedWhat is Meltwater?
Meltwater is a sophisticated platform that offers a comprehensive suite of tools designed to empower businesses. It provides media intelligence, consumer insights, social listening, influencer marketing, social media management, sales intelligence, media relations, and data & API integration.
Meltwater leverages powerful artificial intelligence to transform vast datasets spanning media, social, and consumer trends into actionable insights. This enables teams across an organization to uncover insights that drive strategic decisions, from PR managers to marketing directors.
It ensures that businesses can measure the impact of their public relations and marketing efforts through 360° reporting. Meltwater’s platform significantly increases editorial mentions, market research efficiency, engagement, and return on investment for its users.
Meltwater’s media monitoring capabilities are extensive, offering volume of mentions tracking, share of voice analysis, sentiment analysis, trends analysis, and more.
It provides a global perspective on media monitoring, enabling companies to be informed of news articles and social media mentions matching their keywords in real-time. This global news and social media monitoring capability is critical for businesses operating in multiple regions. It offers them a competitive advantage through unified data comparison across markets and departments.
Meltwater’s Media Database and Relationship Management Platform facilitate end-to-end media relations activities. It helps users find and access GDPR-friendly contact information, distribute content directly to journalists or through wire services, and optimize communication by analyzing the effectiveness of media outreach efforts.
By managing and growing media relationships, users can engage with the right journalists and influencers, improving pitch efficiencies with generative AI, and measuring earned media coverage through detailed engagement data.
In summary, Meltwater is a powerful tool for businesses seeking to harness the power of media intelligence and communications to drive strategy, enhance engagement, and achieve measurable success in their PR and marketing efforts.
Pricing
Starting at Custom · Subscription
Features
116 features that make Meltwater stand out.
- Approval Process Control
- Audience Targeting
- Automated Publishing
- Brand Tracking
- Calendar Management
- Campaign Management
- Collaboration Tools
- Competitive Analysis
- Content Management
- Conversion Tracking
- Customer Engagement
- Customer Segmentation
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Frequently asked questions
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