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MailerLite
VerifiedMay be outdatedReviewAITools Score · 13116 reviews9.1
What is MailerLite?
MailerLite is a cloud-based marketing automation tool best known for its email marketing features. It also has a website-building function to assist users in creating their own e-commerce websites. The most popular features are its email automation, transactional email, landing page generator, and email verifier. These functions are intended to save time while increasing conversions.
Users can set up campaigns and then forget about them thanks to its automation and transactional email features. These campaigns can help customers navigate the purchasing process and provide a consistent experience. Users can also check on campaigns while on the go with the mobile app.
The software includes over 130 integrations with other tools to help users better engage with their customers.
Overall, the marketing automation tool is a one-stop shop for email marketing and e-commerce needs for businesses of all sizes.
Best for
StartUpsSmall BusinessMedium BusinessLarge Enterprise
Pricing
Starting at $19/month · Subscription · Free tier available
Growing Business
9
Free
Free
Features
22 features that make MailerLite stand out.
- AB Testing
- Campaign Management
- Sales Analytics
- Contact Management
- Customizable Branding
- Customizable Forms
- Customizable CTAs
- Drag & Drop
- Data Import/ Export
- Drip Campaigns
- Email Marketing
- Email Tracking
Pros & Cons
Pros
- Ease of UseMany users appreciate the simplicity and intuitive design of MailerLite, which makes it easy for beginners to start email marketing campaigns.
- AffordabilityThe platform offers a competitive pricing structure, including a popular ‘Free Forever’ plan which is highlighted as being very generous compared to industry standards.
- Customer SupportThe support team receives high praise for being responsive and helpful, providing support in multiple languages which enhances user experience globally.
- Integration CapabilitiesMailerLite integrates well with other platforms like WordPress, Shopify, and through Zapier, enhancing its functionality and usability for comprehensive digital marketing strategies.
- FeaturesIt includes a range of features such as advanced email automation, A/B testing, and the ability to create professional newsletters and landing pages which are easily customizable.
Cons
- Reporting ToolsSome users find the reporting and marketing automation options limited, which could be a drawback for users needing detailed analytics.
- Transition to New VersionsThe updates and transition to new versions of the software have not always been smooth, with some users facing challenges adjusting to changes or experiencing loss of data.
- Design FlexibilityWhile MailerLite’s design is generally praised for its simplicity, some users would prefer more flexibility and options in design customization to fully match their branding needs.
- Integration with Images and FilesUsers have suggested improvements in how the platform handles image files, such as automatic resizing to optimize for email deliverability and aesthetics.
- Technical GlitchesOccasionally, users report minor bugs, such as issues with the editor or delays in responsiveness, which could disrupt the user experience.
MailerLite alternatives
Tools buyers consider alongside MailerLite.
Frequently asked questions
Is MailerLite free to use?
Yes, MailerLite offers a free version with core features. You can upgrade to a paid plan when you need more capacity or advanced functionality.
How much does MailerLite cost?
MailerLite starts at $19/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does MailerLite integrate with?
MailerLite integrates with popular tools such as BigCommerce, Shopify, Stripe, Airtable, Elementor, plus an open API for custom workflows.
Who is MailerLite best suited for?
MailerLite is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard MailerLite?
Most teams are live on MailerLite within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.
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