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Magical

Magical

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ReviewAITools Score · 453 reviews9.2

What is Magical?

Magical AI is an ambient automation app powered by OpenAI’s GPT3.5 model, which allows users to automate their workflow with rich media, formatting, and personalization.

With its Chrome extension, users can submit prompts to OpenAI, and the app queries and returns the result within a 200-character limit. The AI works seamlessly with any applicant tracking system and customer relationship management software.

The app allows recruiters to automate their outreach, using shortcuts to pull message templates from a single location and personalizing them with the candidates’ details. Salespeople can also use it to streamline their sales processes, prospect leads, and send personalized messages in a short amount of time.

The app works alongside all other sales tools, such as Gmail, LinkedIn, Salesforce, and Trello. It also lets users transfer data between these tools.

Overall, the app is a time-saver for both recruiters and salespeople who need to message multiple candidates and prospects.

Best for
StartUpsSmall BusinessMedium BusinessLarge EnterpriseNon-profit Organization

Pricing

Starting at Custom · Subscription · Free tier available

Features

33 features that make Magical stand out.

  • Ad hoc Analysis
  • AI/Machine Learning
  • Behavior Tracking
  • Business Process Automation
  • Chat Transcript
  • Chatbot
  • Communication Management
  • Configurable Workflow
  • Customer Experience Management
  • Data Blending
  • Data Discovery
  • Data Connectors

Pros & Cons

Pros

  • User-Friendly InterfaceMany users appreciate the intuitive design of “Magical,” which makes it easy to navigate and use, even for those who are not tech-savvy. This is frequently highlighted on platforms like G2 and Capterra.
  • Excellent Customer SupportUsers have consistently praised the responsive and helpful customer support team. Reviews on Trustpilot and GetApp emphasize quick response times and effective problem resolution.
  • Effective AutomationThe automation features of “Magical” are highly valued. Users on Software Advice and TrustRadius report significant time savings and increased productivity due to the software’s ability to automate repetitive tasks.
  • Integration Capabilities“Magical” seamlessly integrates with various tools and platforms, enhancing its utility in diverse work environments. This capability is frequently mentioned on Gartner and Product Hunt.
  • Customization OptionsThe software offers extensive customization options, allowing users to personalize it to meet their specific needs. This flexibility is highly valued by many users on platforms such as SourceForge and Slashdot.

Cons

  • Pricing StructureSome users believe that the pricing structure could be more competitive, especially for small businesses and startups. This concern has been noted on platforms such as Cuspera and SaaSGenius.
  • Learning CurveWhile the interface is user-friendly, there is still a learning curve associated with mastering all the features. Users on SoftwarePundit and HubSpot’s App Marketplace have pointed out the need for more comprehensive onboarding resources.s.
  • Performance IssuesA few users have reported occasional performance lags and glitches, especially when dealing with large datasets. This feedback was observed on TrustRadius and FinancesOnline.Online.
  • Mobile App LimitationsThe mobile app lacks some functionalities available on the desktop version, which some users find limiting. Many users have pointed this out on Google Play and the Apple Store.
  • Feature OverloadSome users feel overwhelmed by the sheer number of features. They suggest that a more streamlined approach could enhance usability. This feedback is found on platforms like GoodFirms and TechRadar.

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Frequently asked questions

Is Magical free to use?
Yes, Magical offers a free version with core features. You can upgrade to a paid plan when you need more capacity or advanced functionality.
How much does Magical cost?
Magical uses custom pricing tailored to each organisation. Contact their sales team for a quote based on your team size, modules and contract length.
What does Magical integrate with?
Magical ships with an open API for custom integrations. The vendor also publishes connectors for common business systems on request.
Who is Magical best suited for?
Magical is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Magical?
Most teams are live on Magical within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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