Lytics
VerifiedMay be outdatedWhat is Lytics?
Lytics is a Customer Data Platform (CDP) designed to manage, unify, enrich, and activate customer data across various touchpoints, offering a privacy-centric solution for global enterprises.
It’s the first CDP natively integrated with Generative AI, enhancing data operations and customer insights. Lytics supports data-driven decisions with advanced segmentation, behavioral scoring, and personalized marketing tactics, aiming for agile business transformation with its modular, flexible architecture.
It ensures compliance with GDPR and CCPA, providing a secure environment for data management and customer engagement strategies.
Pricing
Starting at Custom · Subscription
Features
18 features that make Lytics stand out.
- Activity Dashboard
- Activity Tracking
- Data Integration
- Real Time Data
- Third Party Integrations
- Behavior Tracking
- Campaign Analytics
- Reporting & Statistics
- Customer Segmentation
- Personalization
- Campaign Management
- GDPR Compliance
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Frequently asked questions
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About the authors
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