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What is Loyale?

Loyale is a rewards marketing platform that automates tailored campaigns and payment-linked rewards. It helps businesses attract customers, engage through personalized communication, and drive revenue growth with insights. The platform supports omnichannel experiences for online and in-store.

Features include points schemes, referrals, coupons, gift cards, push notifications, SMS, emails, and automations based on triggers like birthdays, purchases, or activity. Backoffice tools provide real-time metrics, segmentation, and performance reports. It integrates with e-commerce, POS, and marketing tools for unified journeys.

Payment solutions offer one-tap checkouts, embedded offers, loyalty redemptions, and top-ups. Customer channels include loyalty wallet, white-label apps, and web programs. API and SDKs enable custom integrations, with free starter options and scalable pricing.

Best for
StartUpsSmall BusinessMedium BusinessLarge Enterprise

Pricing

Starting at $45/month · Subscription · Free tier available

Features

32 features that make Loyale stand out.

  • SMS Messaging
  • Email Management
  • Reputation Management
  • API
  • Activity Tracking
  • Customer Segmentation
  • Points rewards
  • Referrals program
  • Coupons creation
  • Gift cards
  • Push notifications
  • Email campaigns

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Frequently asked questions

Is Loyale free to use?
Yes, Loyale offers a free version with core features. You can upgrade to a paid plan when you need more capacity or advanced functionality.
How much does Loyale cost?
Loyale starts at $45/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Loyale integrate with?
Loyale integrates with popular tools such as Shopify, WooCommerce, MailChimp, Klaviyo, Lightspeed, plus an open API for custom workflows.
Who is Loyale best suited for?
Loyale is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Loyale?
Most teams are live on Loyale within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

About the authors

Ana Maria Constantin
Ana Maria ConstantinWriter

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy. This allows her to create campaigns that are not only visually appealing but also highly effective, a testament to her unique talent. Ana Maria Constantin’s affiliate manager experience is a testament to her dedication and growth. During this time, she improved her partnership developmen

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Ana Maria Stanciuc
Ana Maria StanciucEditor

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu

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