What is Lighthouse Studio?
Lighthouse Studio by Sawtooth Software is an advanced platform for Conjoint Analysis and MaxDiff, ideal for creating experimental designs and traditional surveys. It supports various models like Choice-Based Conjoint (CBC), MaxDiff, and Adaptive CBC, offering customization for complex experiments. Key features include anchored and Bandit MaxDiff, conditional display, and alternative-specific conjoint designs.
The software excels in predictive simulations using hierarchical Bayes to analyze market reactions to product configurations and pricing strategies. Lighthouse Studio is also a robust survey authoring tool, enabling the creation of mobile-friendly surveys with comprehensive respondent management features.
Flexible in data collection, it allows hosting surveys on secure servers or independently for privacy. Designed for power users, it supports dynamic answer lists, custom verification, and integration of custom HTML, CSS, JavaScript, and Sawtooth Script, making it a versatile tool for sophisticated market research and analysis.
Pricing
Starting at Custom · Subscription · Free tier available
Features
25 features that make Lighthouse Studio stand out.
- Data Import/Export
- Data Extraction
- Dashboard
- Forecasting
- Data Analysis Tools
- Support Audio/Images/Video
- Customizable Templates
- Survey Builder
- Mobile Survey
- SSL Security
- Statistical Analysis
- Question Library
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Frequently asked questions
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