ReviewAIToolsreviewaitools
Hotjar

Hotjar

VerifiedMay be outdated
by Hotjar·Launched Marketing Analytics Software
ReviewAITools Score · 728 reviews9.3

What is Hotjar?

The numbers you need, the behavior behind them, and the user feedback that gives it context—Hotjar has it all.

Your users are more than a dot on a chart. Hotjar helps you surface actionable insights with less effort to deliver better experiences that drive results. Join the 1.3 million websites and products that delight their users and convert more customers with Hotjar.

Best for
StartUpsFreelancersSmall BusinessMedium BusinessLarge EnterpriseNon-profit OrganizationPersonal

Pricing

Starting at $39/month · Subscription · Free tier available

Features

106 features that make Hotjar stand out.

  • Activity Tracking
  • Audience Targeting
  • Behavior Tracking
  • Campaign Tracking
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Data Import/Export
  • KPI Monitoring
  • Multi-Channel Data Collection

Hotjar alternatives

Tools buyers consider alongside Hotjar.

Frequently asked questions

Is Hotjar free to use?
Yes, Hotjar offers a free version with core features. You can upgrade to a paid plan when you need more capacity or advanced functionality.
How much does Hotjar cost?
Hotjar starts at $39/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Hotjar integrate with?
Hotjar integrates with popular tools such as Slack, HubSpot CRM, Asana, Salesforce CRM, MailChimp, plus an open API for custom workflows.
Who is Hotjar best suited for?
Hotjar is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Hotjar?
Most teams are live on Hotjar within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

About the authors

Ana Maria Stanciuc
Ana Maria StanciucEditor

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu

LinkedIn ↗
Ana Maria Constantin
Ana Maria ConstantinWriter

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy. This allows her to create campaigns that are not only visually appealing but also highly effective, a testament to her unique talent. Ana Maria Constantin’s affiliate manager experience is a testament to her dedication and growth. During this time, she improved her partnership developmen

LinkedIn ↗

Browse related categories

Other directories where this product (and its competitors) live.

See all categories

Marketing Analytics Software

Marketing analytics software is a tool used to evaluate the effectiveness and success of marketing activities. The software helps encompass tools and processes that allow a company to manage, evaluate, and control its marketing strategies.

Remote Desktop Software

Remote Desktop Software enables users to access and control a computer remotely from another device, allowing for seamless management and support across distances. This type of software is particularly useful for IT support, remote work, and accessing files and applications from different locations.

Utility Software

We want to cover those system programs that provide your computer with effective management when discussing system utility software. People and most businesses use it to ensure the good functionality of their technological equipment, such as computers. Thanks to the utility programs, computer systems run smoothly.

Lead Generation Software

Lead generation software allows you to generate leads from specific channels before routing them to your marketing or sales team for conversion rate. Several channels and platforms through which you can generate leads. Email, social media platforms, and landing pages can generate leads. Various types of lead generation software cater to various channels.

Event Management Software

Event management software is a purpose-built category of tools that helps organizers plan, promote, register attendees for, and run events – from small internal workshops to large multi-day conferences and trade shows. At its core, this software handles the operational backbone of an event: a registration and ticketing engine, an attendee database, a communication hub for pre- and post-event outreach, and an on-site check-in mechanism.

Gym Management Software

Gym Management Software is designed to streamline the administrative and operational aspects of running a fitness facility. This type of software is used for managing memberships, scheduling classes, handling billing and payments, and maintaining member engagement. It provides gym owners and staff with tools to efficiently manage daily tasks, enhance member experience, and optimize business operations.