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What is Heap?

Heap is a digital analytics platform that automates the collection of every user interaction across websites and applications. It aims to empower businesses to analyze data without the need for manual tracking or tagging. With Heap, organizations can access insights about their customers’ behavior, aiding in the optimization of their marketing, product development, and overall user experience strategies.

Heap’s features include data capture, retroactive analytics, funnel and retention analysis, and more. As for pricing, as of my last update in September 2021, Heap had various pricing tiers tailored to different business needs, from startups to enterprise-level organizations. They also offered a custom plan for businesses with specific requirements.

Best for
Small BusinessMedium BusinessLarge Enterprise

Pricing

Starting at Custom · Subscription

Features

98 features that make Heap stand out.

  • Campaign Tracking
  • User Data
  • Site Search Reporting
  • Split Testing
  • Segmentation
  • Load Time Monitoring
  • Funnels
  • Engagement
  • Audience Insights
  • Real-Time Reporting
  • API
  • Access Controls/Permissions

Heap alternatives

Tools buyers consider alongside Heap.

Frequently asked questions

Is Heap free to use?
Heap does not include a free tier, but it offers a free trial so you can test it before committing.
How much does Heap cost?
Heap uses custom pricing tailored to each organisation. Contact their sales team for a quote based on your team size, modules and contract length.
What does Heap integrate with?
Heap integrates with popular tools such as MailChimp, Shopify, Rippling, Stripe, Zapier, plus an open API for custom workflows.
Who is Heap best suited for?
Heap is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Heap?
Most teams are live on Heap within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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