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FullStory

FullStory

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ReviewAITools Score · 1092 reviews8.4

What is FullStory?

FullStory is a digital experience analytics platform that allows businesses to analyze, measure, and optimize their online user experience. The platform provides insights into a customer’s entire journey on a website or application, helping businesses understand where and why users struggle.

Its session replay feature allows businesses to view recordings of real, anonymized user interactions, making it easier to identify pain points or areas for improvement. The platform also offers various analytics tools such as heatmaps, funnels, and segmentation that aid in understanding user behavior.

Its capabilities extend to detecting anomalies, enabling proactive responses to issues before they affect customer experience. By integrating FullStory with other marketing and support tools, businesses can provide a more seamless and enjoyable user experience.

Best for
Small BusinessMedium BusinessLarge Enterprise

Pricing

Starting at Custom · Subscription

Features

136 features that make FullStory stand out.

  • Collaboration Tools
  • Visual Modeling
  • Usability Testing
  • UI Prototyping
  • Templates
  • Software Prototyping
  • Search/Filter
  • Mobile Interface
  • Media Import
  • Image-Based Prototyping
  • UX Prototyping
  • AB Testing

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Frequently asked questions

Is FullStory free to use?
FullStory does not currently offer a free tier or free trial. Pricing starts at Custom and depends on the plan you choose.
How much does FullStory cost?
FullStory uses custom pricing tailored to each organisation. Contact their sales team for a quote based on your team size, modules and contract length.
What does FullStory integrate with?
FullStory integrates with popular tools such as Slack, Trello, WordPress.com, Salesforce CRM, Jira, plus an open API for custom workflows.
Who is FullStory best suited for?
FullStory is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard FullStory?
Most teams are live on FullStory within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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