Freshmarketer

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by Freshmarketer·Launched Marketing Automation Software

ReviewAITools Score · 1223 reviews9.3

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What is Freshmarketer?

Freshmarketer is a well-known marketing automation software. It offers seamless collaborative features that improve marketing teams and sales work processes. With it, you can complete contact management, email marketing, lead generation, lead nurturing, and more!

The key features that make Freshmarketer stand out are its personalization, segmentation, and behavioral tools. This leads to highly personalized marketing yielding improved conversions and better ROI.

Apart from that, it also comes with AI chatbots, CRO, and a drag-and-drop page builder. It is also decently priced, starting at just $19 per month.

Best for

StartUpsFreelancersSmall BusinessMedium BusinessLarge Enterprise

Pricing

Starting at $19/month · Subscription · Free tier available

Freshmarketer Free

Free

Freshmarketer Growth

Freshmarketer Pro

179

Features

28 features that make Freshmarketer stand out.

Campaign Management
Contact Management
Email Marketing
Drag & Drop
Customizable Forms
AB Testing
Email Tracking
Landing Pages/Web Forms
SMS Marketing
Engagement Tracking
Workflow Management
Lead Management

Pros & Cons

Pros

User InterfaceUsers find Freshmarketer easy to set up and use, praising its user-friendly interface which allows for efficient handling of marketing tasks.
Feature-RichThe platform includes a variety of features such as heatmaps, A/B testing, funnel analysis, and email marketing, which are particularly appreciated for their comprehensiveness and utility in digital marketing efforts.
Customer SupportMany reviews noted the availability of helpful customer support through multiple channels including live chat, email, and phone, despite some delays in response times.
Integration OptionsIt offers extensive integration capabilities with other tools and platforms which enhances its usability across different marketing needs and systems.
Marketing AutomationThe software is lauded for its robust marketing automation features that aid in campaign management, lead conversion, and performance optimization.

Cons

Pricing ConcernsSome users find the pricing to be on the higher side, especially when compared to other similar tools in the market. The cost becomes particularly noticeable as you scale the number of marketing contacts which requires moving to more expensive plans.
Complexity in SetupWhile generally user-friendly, some users have experienced challenges during the initial setup, particularly when configuring more complex tests or integration scenarios.
Performance IssuesThere are occasional mentions of the software being slow, particularly because it is JavaScript-based, which can affect loading times and execution speed.
Limited Customization in Lower TiersUsers in lower pricing tiers have reported limitations in customization options which can hinder more tailored marketing strategies.
Customer Service Response TimeAlthough support is available, there can be delays in response times, which could be a drawback for businesses needing immediate assistance.

Freshmarketer alternatives

Tools buyers consider alongside Freshmarketer.

Frequently asked questions

Is Freshmarketer free to use?

Yes, Freshmarketer offers a free version with core features. You can upgrade to a paid plan when you need more capacity or advanced functionality.

How much does Freshmarketer cost?

Freshmarketer starts at $19/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.

What does Freshmarketer integrate with?

Freshmarketer integrates with popular tools such as Asana, WooCommerce, Adobe Commerce, Trello, plus an open API for custom workflows.

Who is Freshmarketer best suited for?

Freshmarketer is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.

How long does it take to onboard Freshmarketer?

Most teams are live on Freshmarketer within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

About the authors

Nitish SinghWriter

Nitish Singh is a C1 Advanced (CEFR) certified tech writer whose expertise has made technology more accessible to over a million users worldwide. With a strong background in Computer Applications, Nitish excels in demystifying complex tech subjects, making him a sought-after voice for B2B. Over the past seven years, he has contributed to significant publications specializing in various topics. Nitish’s ability to translate intricate tech concepts into clear, understandable content has benefited both knowledgeable and novice audiences alike. He creates e-books, long-form articles, software revi

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Ana Maria StanciucEditor

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu

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