Drip
VerifiedMay be outdatedWhat is Drip?
First, you don’t have to become a digital marketing expert with Drip. This software’s primary purpose is to be a marketing professional in your place and move your focus to the actual business. Secondly, if you want more traffic on your website and to improve your email marketing campaigns, Drip may be your tool.
Drip was founded in 2013 as an opt-in email widget for marketing companies. From there, it evolved into a full-featured marketing automation platform for e-commerce businesses. In 2016, it was acquired by Leadpages, a lead-generation software company. Drip positions itself as an e-commerce customer relationship manager (ECRM). Its mission is to provide the same level of B2B marketing automation to B2C companies.
In other words, Drip is an email marketing campaign building and process automation software. You can implement every campaign with the click of a button and automate them to drive revenue while you sleep. With Drip’s email and marketing automation for e-commerce, you will grow your customer list with web forms.
Also, you can send automated emails and SMS and get reports to precisely see your marketing drives revenue. Therefore, you can try Drip for free for 14 days and bring your passion closer to your customers and make your store revenue soar.
Pricing
Starting at $39/month · Subscription
Features
13 features that make Drip stand out.
- Campaign Management
- Contact Management
- Customizable Branding
- Customizable Forms
- Email Marketing
- Landing Pages/Web Forms
- Lead Management
- SMS Marketing
- Reporting/Analytics
- Mass Texting
- Referral Tracking
- Segmentation
Pros & Cons
Pros
- Advanced Automation CapabilitiesUsers appreciate Drip’s sophisticated marketing automation tools that allow for precise targeting and segmentation based on customer behavior and data insights.
- Integration EcosystemDrip offers seamless integration with a wide array of e-commerce platforms and other tools, which users find invaluable for synchronizing their marketing efforts across different channels.
- User InterfaceThe platform’s user interface is often praised for its clarity and intuitiveness, making it accessible to marketers of all skill levels.
- Customer SupportMany users have reported high satisfaction with Drip’s customer service, noting that the support team is knowledgeable and responsive.
- Email Campaign EffectivenessDrip excels in email marketing campaigns, with users noting significant improvements in customer engagement and conversion rates after using the platform.
Cons
- Pricing StructureSome users find Drip’s pricing to be on the higher side, particularly small businesses or those just scaling their online operations.
- Learning CurveDespite its intuitive design, new users can face a steep learning curve due to the depth and breadth of features offered.
- Mobile App UsabilityThere are calls for improvements to the mobile app, which some users find less robust and harder to navigate compared to the desktop version.
- Reporting FeaturesWhile generally powerful, some users believe the reporting and analytics features could be more detailed and offer greater customization.
- Email Template DesignsUsers have suggested that the variety and design of the email templates could be more expansive and modern to match evolving design trends.
Drip alternatives
Tools buyers consider alongside Drip.
Frequently asked questions
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About the authors
Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu
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Ana Maria Constantin is the Chief Operating Officer at Tekpon. She started with a creative background in interior design, photography, and visual storytelling, and carried that eye for detail into everything she does in digital marketing and operations. At Tekpon, Ana Maria leads SEO strategy, content operations, and editorial production. She works across technical audits, keyword research, and tools like Ahrefs, Semrush, and Google Search Console to shape what gets published and how it performs. She has also built AI-assisted editorial workflows that turn content production from a manual grin
LinkedIn ↗Read more about Drip
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