What is Constant Contact?
Contact Contact is primarily an email marketing solution. With it, you can launch your Constant Contact email marketing campaign. It offers a good collection of features, including email marketing, a website builder, an online store, and social marketing. You get all the tools to build your business from scratch with Constant Contact and watch it grow using it.
Constant Contact is not a new company. They have been in business since 1995 as an online marketing company. However, they have not changed their focus and aim to help small businesses. So, as a business, you can use this tool to launch a site or online store, email marketing efforts, or use their social media marketing feature to reach your audience. There are multiple ways you can utilize this tool.
For example, you can quickly use Constant Contact templates to build your emails or websites. You can also use the Constant Contact landing page to gather more subscribers. Lastly, you can also run the Constant Contact newsletter to engage your audience in the best possible way. With the Constant Contact WordPress Plugin, you can gather feedback and sign-ups. To use it, you need to install Constant Contact Forms plugins and connect your account.
Pricing
Starting at $9.99/month · Subscription
Constant Contact Plus
Features
16 features that make Constant Contact stand out.
- A/B Testing
- Activity Dashboard
- Automated Email Responses
- Building and Personalizing Emails
- CAN SPAM Compliance
- Customer Segmentation
- Customizable Templates
- Drag & Drop
- Drip Campaigns
- Event Triggered Actions
- File Management
- Import & Host Mailing List
Pros & Cons
Pros
- Ease of UseOne of Constant Contact’s standout features is its user-friendly interface, making it accessible even for those who aren’t tech-savvy. The drag-and-drop email builder, a wide selection of templates, and simple list management are frequently highlighted as benefits.
- Good Customer SupportMany users commend Constant Contact’s responsive customer service, which is available via phone and live chat. This makes it easier to resolve issues quickly, which is essential for those new to email marketing.
- Solid Email Marketing FeaturesConstant Contact excels in basic email marketing tasks like campaign creation, email tracking, and contact management. It also offers features like segmentation and A/B testing (though limited to subject lines) to optimize email performance.
- Event and List-Building ToolsThe platform supports event marketing and offers tools for building and managing email lists, which many businesses find helpful when promoting webinars, conferences, or product launches.
Cons
- Limited Advanced AutomationWhile Constant Contact provides basic automation features, its more advanced automation capabilities, such as triggered sequences and workflows, are considered lacking when compared to competitors like Mailchimp.
- Pricing Increases with Audience SizeAs businesses grow their email list, Constant Contact’s pricing can become expensive. This can be a limitation for businesses with large subscriber bases.
- Multichannel IntegrationAlthough Constant Contact offers tools for social media and SMS marketing, the depth and functionality of these tools could be enhanced. Users have noted that multichannel marketing campaigns aren’t as robust as they would like.
Constant Contact alternatives
Tools buyers consider alongside Constant Contact.
Frequently asked questions
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About the authors

Nitish Singh is a C1 Advanced (CEFR) certified tech writer whose expertise has made technology more accessible to over a million users worldwide. With a strong background in Computer Applications, Nitish excels in demystifying complex tech subjects, making him a sought-after voice for B2B. Over the past seven years, he has contributed to significant publications specializing in various topics. Nitish’s ability to translate intricate tech concepts into clear, understandable content has benefited both knowledgeable and novice audiences alike. He creates e-books, long-form articles, software revi
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Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu
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