What is Campaigner?
Campaigner is a cloud-based email marketing and automation platform for small and medium-sized businesses. It includes workflow automations, segmentation, A/B split testing, and SMS marketing, among its basic and advanced features.
It offers an affordable alternative to marketing suites, with 24/7 support and industry-leading deliverability rates. Dynamic content personalization, real-time reporting, a visual workflow builder, and a list verification tool are among its standout features.
It also has native integrations for e-commerce storefronts with Shopify and Adobe Commerce.
Whether you’re a heavy sender or just getting started, this email marketing software gives you the tools you need to create, send, and optimize effective email campaigns.
Pricing
Starting at $59/month · Subscription
Essential
Advanced
Features
29 features that make Campaigner stand out.
- A/B Testing
- Activity Dashboard
- Automated Email Responses
- CAN SPAM Compliance
- SMS Marketing
- Building and Personalizing Emails
- WYSIWYG Editor
- User Management
- Verify Emails
- List Management
- Surveys
- Real-Time Analytics
Pros & Cons
Pros
- User-Friendly InterfaceThe drag-and-drop editor simplifies the design of email templates, making it accessible for users with varying levels of technical expertise. This feature allows for the quick and efficient creation of both simple and complex email campaigns.
- Responsive Customer SupportCampaigner’s customer service often receives praise for its responsiveness and effectiveness. Users have reported that the support team quickly resolves issues, providing a significant advantage in the software industry.
- Comprehensive Reporting ToolsCampaigner offers comprehensive analytics and reporting tools to help businesses monitor the performance of their email campaigns, including open rates, click-through rates, and other essential metrics for evaluating campaign success.
- Customization and Integration OptionsThe platform provides various customization options for email templates and sign-up forms and integrations with popular platforms such as Shopify and Magento. This flexibility is advantageous for businesses seeking to customize their email marketing efforts.
- Scalable PlansCampaigner offers various pricing plans for different business sizes and needs, including email-only and email-plus-SMS bundles. This scalability makes it suitable for small to large enterprises.
Cons
- Technical Issues and BugsSome users have reported technical issues, such as problems with the SMTP email relay function and branded footer overlap on mobile devices. These issues can disrupt the user experience and the visual appeal of emails.
- Limited IntegrationsThere have been complaints about the lack of integrations with other popular platforms, such as WordPress. This limitation can hinder the ability to fully leverage email marketing efforts and may prompt users to seek more integrated solutions.
- Customer Support DelaysDespite generally positive feedback on customer support, there have been instances of significant response delays, which can be frustrating, especially during critical issues.
- Billing and Subscription ManagementUsers have experienced difficulties managing subscriptions, such as canceling accounts and updating credit card information, which has resulted in negative billing experiences.
- Email Deliverability ConcernsIssues with email deliverability, such as shared IP addresses getting blacklisted and difficulties ensuring emails reach recipients’ inboxes, have been noted. These problems can severely impact the effectiveness of email campaigns.
Campaigner alternatives
Tools buyers consider alongside Campaigner.
Frequently asked questions
Is Campaigner free to use?
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About the authors
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