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Buffer

Buffer

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by Buffer·Launched Social Media Management Tools
ReviewAITools Score · 714 reviews9.1

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined to help social media marketers and teams work more efficiently and effectively. With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with various team members, and analyze social media performance.

Best for
StartUpsSmall BusinessMedium Business

Pricing

Starting at $6/month · Subscription · Free tier available

Features

26 features that make Buffer stand out.

  • Social Media Monitoring
  • Post Scheduling
  • Collaboration Tools
  • Content Suggestions
  • Content Management
  • Automated Publishing
  • Analytics/Reporting
  • Calendar
  • API
  • Campaign Management
  • Data Import/ Export
  • Data Visualization

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Frequently asked questions

Is Buffer free to use?
Yes, Buffer offers a free version with core features. You can upgrade to a paid plan when you need more capacity or advanced functionality.
How much does Buffer cost?
Buffer starts at $6/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Buffer integrate with?
Buffer integrates with popular tools such as Canva, Zapier, PicMonkey, plus an open API for custom workflows.
Who is Buffer best suited for?
Buffer is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Buffer?
Most teams are live on Buffer within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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