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Brandwatch

Brandwatch

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ReviewAITools Score · 1134 reviews9.0

What is Brandwatch?

Brandwatch is a social media monitoring and analytics platform that helps businesses track and analyze conversations about their brand, competitors, and industry across various online channels, including social media, news sites, blogs, forums, and review sites.

The platform uses advanced machine learning algorithms to provide businesses with insights into consumer sentiment, demographics, and behavior, enabling them to make informed decisions about their marketing and customer engagement strategies.

With this tool, businesses can track their brand’s reputation, measure the effectiveness of their marketing campaigns, identify emerging trends and influencers in their industry, and stay up-to-date with their competitors’ activities.

Best for
Small BusinessMedium BusinessLarge Enterprise

Pricing

Starting at Custom · Subscription

Features

117 features that make Brandwatch stand out.

  • Calendar
  • Ads Management
  • Analytics/Reporting
  • Automated Publishing
  • Collaboration Tools
  • Content Management
  • Content Suggestions
  • Customer Engagement
  • Social Media Monitoring
  • Message Scheduling
  • @mentions
  • AI/Machine Learning

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Frequently asked questions

Is Brandwatch free to use?
Brandwatch does not currently offer a free tier or free trial. Pricing starts at Custom and depends on the plan you choose.
How much does Brandwatch cost?
Brandwatch uses custom pricing tailored to each organisation. Contact their sales team for a quote based on your team size, modules and contract length.
What does Brandwatch integrate with?
Brandwatch integrates with popular tools such as Hootsuite, plus an open API for custom workflows.
Who is Brandwatch best suited for?
Brandwatch is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Brandwatch?
Most teams are live on Brandwatch within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

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