Brandfolder
VerifiedMay be outdatedReviewAITools Score · 11679 reviews8.8
What is Brandfolder?
If you are looking for a digital asset management (DAM) application, there is an excellent chance you have heard of Brandfolder. Simply put, Brandfolder is the best-known DAM platform on the market. Plus, it is popular amongst organizations around the world. While most popular does not always mean best, Brandfolder has a solid reputation for providing powerful DAM tools for company assets in a user-friendly package.
Therefore, Brandfolder offers an accessible interface that makes the complex facets of digital asset management less daunting based wholly on the cloud. Moreover, users can organize, collaborate, and share files efficiently without requiring a steep learning curve. In addition, more granular features allow organizations to boost productivity through deep analysis of resources, helping to form wider strategies.
Best for
Medium BusinessLarge EnterpriseNon-profit Organization
Pricing
Starting at Custom · Subscription
Brandfolder Enterprise
Features
26 features that make Brandfolder stand out.
- Asset Categorization
- Asset Sharing
- Brand Guidelines
- File Conversion
- File Preview
- Metadata Management
- Reporting/Analytics
- Search/Filter
- Version Control
- Workflow Management
- Asset Library
- File Conversion
Pros & Cons
Pros
- Ease of UseUsers frequently highlight how intuitive and straightforward the Brandfolder is, making it easy for teams to adopt and navigate. Its search and filter functionalities help users quickly locate assets, improving efficiency.
- Asset Organization and SharingThe platform allows for easy categorization of assets and supports various formats, including videos, images, and documents. It also features customizable templates, which are particularly beneficial for brand consistency.
- Customer SupportBrandfolder is praised for its responsive and helpful customer service, smooth onboarding, and troubleshooting processes.
Cons
- Search Functionality LimitationsWhile Brandfolder’s search tools are generally appreciated, some users have reported occasional inefficiencies, particularly with filtering or retrieving specific assets.
- Mobile AppUsers have noted the lack of a mobile app, which can limit accessibility when working remotely.
Brandfolder alternatives
Tools buyers consider alongside Brandfolder.
Frequently asked questions
Is Brandfolder free to use?
Brandfolder does not currently offer a free tier or free trial. Pricing starts at Custom and depends on the plan you choose.
How much does Brandfolder cost?
Brandfolder uses custom pricing tailored to each organisation. Contact their sales team for a quote based on your team size, modules and contract length.
What does Brandfolder integrate with?
Brandfolder integrates with popular tools such as Adobe InDesign, Canva, Figma, HubSpot CRM, Jira, plus an open API for custom workflows.
Who is Brandfolder best suited for?
Brandfolder is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Brandfolder?
Most teams are live on Brandfolder within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.
About the authors
Rashi AroraWriter
Rashi Arora is currently working as a Project Manager at Aventra Group. Prior to this, she was a Product Owner at Broadcom. Rashi has gained expertise by managing renewals on Salesforce CPQ and improving the Renewal Admin Portal. Her strategic involvement in transitioning customer experiences from perpetual to SaaS models highlights her ability to modernize business operations. Rashi’s academic background from the prestigious International Institute of Information Technology Bangalore, coupled with her training from Product School, forms a strong foundation for her career. She effectively comb
LinkedIn ↗
Ana Maria StanciucEditor
Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu
LinkedIn ↗Read more about Brandfolder
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