Act-On
VerifiedMay be outdatedWhat is Act-On?
Act-On is a marketing automation platform designed to increase customer engagement and support businesses in delivering exceptional value throughout the customer journey. It offers a variety of tools, such as multichannel marketing, marketing analytics, lead scoring, lead generation, and MarTech integrations.
Firstly, its marketing automation tools help businesses plan, launch, measure, adapt, and optimize marketing programs, giving one marketer the power of ten. Then, the automated marketing journey tools guide target audiences from consideration to purchase to loyalty. Also, the lifecycle marketing automation tools help businesses anticipate and meet their buyers along their preferred channels, turning leads into buyers and buyers into lifelong brand champions.
To summarize, the platform is built by marketers for marketers, and it offers a variety of tools and features without making things overly complicated or requiring an entire product suite. It aims to provide businesses with the tools they need to achieve their growth and revenue goals, develop a strong digital presence, and provide a unique digital experience and engagement levels for prospects and customers.
Pricing
Starting at $900/month · Subscription
Features
102 features that make Act-On stand out.
- AB Testing
- Campaign Management
- Contact Management
- Customizable Branding
- Customizable CTAs
- Customizable Forms
- Drag & Drop
- Data Import/ Export
- Drip Campaigns
- Email Marketing
- Email Tracking
- Engagement Tracking
Pros & Cons
Pros
- Ease of UseAct-On is praised for being intuitive and user-friendly, allowing users to create email templates, landing pages, and forms easily. Its straightforward interface makes it accessible for teams that need to quickly deploy campaigns without extensive technical expertise.
- Robust Integration with CRMMany users appreciate how well Act-On integrates with popular CRM systems like Microsoft Dynamics 365, allowing marketing teams to track customer engagement and automate workflows effectively.
- Comprehensive AutomationAct-On excels at automating repetitive tasks such as email drip campaigns and lead scoring, saving time and boosting the efficiency of marketing efforts. The platform is especially useful for sales teams to act on leads at the right moment.
- Customer SupportWhile there are mixed reviews about customer service over the years, many users have had positive experiences with Act-On’s support team, particularly in resolving issues quickly and providing helpful advice.
- Affordable for Mid-Size BusinessesAct-On is considered a cost-effective solution for mid-sized companies compared to larger competitors like Marketo or HubSpot, especially for teams that want to maximize value without a steep learning curve.
Cons
- User Interface and NavigationWhile the platform is easy to use for basic tasks, some users have found the interface and user experience (UI/UX) to be lacking in polish, with occasional difficulties in navigating more advanced features.
- Onboarding and TrainingThere have been some criticisms of Act-On’s onboarding process, which may feel rushed or incomplete for new users. However, improvements have been made, such as adding bootcamps and more structured training programs.
- Feature DepthAlthough Act-On covers a wide range of marketing functionalities, some users have noted that it might not be as feature-rich or customizable as higher-end platforms like HubSpot for businesses that require very specific or complex workflows.
- Evolving FeaturesAct-On frequently updates its feature set, which is a positive, but it can sometimes be difficult for users to keep up with all the new capabilities. This means businesses may not fully leverage all the tools available unless they dedicate time to learning them.
- Limited Advanced AnalyticsSome users report that while Act-On provides solid basic reporting and analytics, the depth and flexibility of the analytics tools could be improved to compete with more advanced marketing platforms.
Act-On alternatives
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Frequently asked questions
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